- GAYA Magazine
Nike Pro Hijab Now Available In Southeast Asia
ZALORA, Asia’s Online Fashion Destination, is proud to launch the Nike Pro Hijab, an athletic headwear designed for Muslim female athletes and sports enthusiasts. It addresses performance problems associated with wearing a traditional hijab for competitive sports, while creating an inclusive space for Muslim athletes and supporting girls worldwide to follow their passion by providing them with access to sports.
The Nike Pro Hijab is constructed from the Nike Pro power mesh, Nike’s most breathable fabric, and provides full coverage while allowing for maximum airflow and breathability in the garment via strategically placed holes. Its single layer, lightweight polyester fabrication makes it a much lighter alternative to the traditional designs, while “fluff threads” at the neck minimise irritation. The Nike Pro Hijab is also ultra-durable and retains its qualities even after rounds of extensive wash testing (+40 washes). Lastly, the Nike Pro Hijab is available in sizes XS/S and M/L to allow perfect fit on a range of head sizes and face shapes.
“A lot of women who wear a hijab are unable to compete in sport or feel limited by its impact on how they perform,” says Baron Brandt, a Senior Designer with NXT who worked on the hijab with Daniela Grogro, Apparel Innovation Technical Design Director. “So we wanted to create a modern take on a traditional piece.”
In the pursuit to drive performance through delivering innovative products to athletes, Nike conducted extensive research and enlisted the help of a variety of athletes from a range of sports. This included weightlifter Amna Al Haddad and figure skater Zahra Lari, both from the United Arab Emirates who got to put the performance garment prototype to the test. Performance feedback and reactions to the garment’s appearance were assessed by everyday athletes around the Middle East to ensure the best offerings in the Nike Pro Hijab range.
The Nike Pro Hijab, available in black, can be found on ZALORA from 15 February (Singapore, Malaysia) and 22 February (Indonesia) onwards and retails for S$34.90.
Shop the Nike Pro Hijab at www.zalora.sg, on desktop, mobile site and mobile app.