ZALORA CELEBRATES SIXTH ANNIVERSARY BY HOSTING ITS THIRD ANNUAL STYLE AWARDS
The evening gave due recognition to fashion’s game changers and offered a peek at the latest collections available on ZALORA.
Winners, Judges, and Saskia de Jongh
ZALORA, Asia’s Online Fashion Destination, hosted its annual ZALORA Style Awards to recognise movers and shakers in the local fashion community and to inspire and support the next generation of talents in Southeast Asia. This year’s edition, held on 10 July 2018 at Capital Zouk Singapore, was co-hosted by local influencers Andrea Chong and Andee Chua, the latter a recipient of the Male Style Star of the Year award last year.
Local influencers Andrea Chong
A total of six awards were given out at ZALORA Style Awards 2018, and the winners are: Tjin Lee for Fashion Game-Changer of the Year, Elyn Wong for Designer of the Year, Sahur Saleim for Beauty Content Creator of the Year (presented by NYX Professional Makeup), Dalillah Ismail Female Style Star of the Year (presented by UOB Lady’s Card), Danil Palma for Male Style Star of the Year and Zantz Han for Fashion Photographer of the Year.
Sahur Saleim - Beauty Content Creator of the Year
The winners were selected by a judging committee that consisted of renowned members from the fashion industry. The panel included Farhan Shah, Editor of Augustman; Andrea Chong, Fashion, beauty, travel blogger; Natalie Lee, Category Director of Womenswear at ZALORA; Tok Wei Lun, Fashion Director of T Singapore; and Ginette Chittick, Fashion Lecturer at LASALLE College of the Arts.
At this prestigious event, both long-standing and up-and-coming fashion talents came together to celebrate and encourage the continued growth of the fashion community across Asia. Over 150 guests participated in a variety of activities that included an eye-catching neon-lit photo booth, a NYX Professional Makeup beauty booth featuring their newest collection and an exclusive sneak peek at the upcoming ZALORA Basics collection.
Mira Sianipar @mirasianipar
In the spirit of togetherness within the industry, ZALORA partnered with Desigual, Jack Wills, Hollister Co. and Abercrombie & Fitch to create a fashion show for all in attendance. The Female Fashion Show, presented by Desigual, was an exciting look into their autumn-winter collections: Arty, Patch and Ethnic, all of which will soon be available on ZALORA. The collections honour the art of being oneself, with designs inspired by nature, new art forms and the fusion of cultures. Desigual’s motto ties in perfectly with ZALORA’s ethos of encouraging individuals to be themselves through fashion. The Male Fashion Show, presented by Jack Wills, Hollister Co. and Abercrombie & Fitch, showcased these brands’ new and exciting autumn-winter collections, which are part of the premium menswear assortment already available on ZALORA.
Fashion Show - Desigual
Fashion Show - Jack Wills
Coincidentally, all collections closely paralleled the theme of the night, Cyber Jungle. This theme was carefully picked to showcase ZALORA’s goal of championing creativity, uniqueness, and self-expression. Cyber takes inspiration from the neon lights and futuristic vibe of Capital Zouk Singapore, referencing the digital era we currently live in, and Jungle is a nod to our co-existence in society, where fashion taste is unique to each individual yet acts as a catalyst that bonds us together.
Wrapping up the evening was the announcement of the Best Dressed winner, Muzakkir Hallif, who won a 2D1N stay for two at M Social Singapore’s Loft Premier Room. Attendees also walked away with goodie bags that included gifts from QUAY Australia, Desigual, Forever New, Cluse, NYX Professional Makeup and Shiseido.