- GAYA Magazine
DESERT COVE to debut new Autumn Winter Collection at Jakarta Modest Fashion Week 2018 in Indonesia
Following a successful launch in 2017 at Dubai Modest Fashion Week, modest fashion entrepreneur Mosika Zeid, who has gained an international reputation among powerful, professional and modern women, is to debut the latest Autumn Winter 2018 collection titled Fusion, at the official Modest Fashion Week held in Jakarta from 26 to 29 July 2018.
Once again, Desert Cove prepares to take over the runway with the new collection, which is strongly inspired by “the everyday life of a Desert Cove woman.”
The A/W collection will unveil wrap dresses, tailored shirts and culottes, made using beautiful Turkish fabrics, and highest standards of workmanship. The debut collection will consist of over 30 items, brilliantly fashioned, and unique pieces which fit all the callings of our diverse customer’s every day life. She’s a mum, she’s in the office, she’s the gorgeous wife and friend on Friday brunch. Through Fusion, she lives.
This Fashion House caters to the modern women who appreciate high-quality and which, compliments femininity in the latest trends.
Founder of Desert Cove, Mosika Zeid said: “My new collection is very close to my heart because it focuses on the feedback and suggestions we received from our followers and customers. I believe in creating a clothing line, that encourages confidence and positivity among women directly impacting their daily productivity.”
The new collection provides the ultimate coverage from front & back without the need of additional layers while still holding Desert Cove's promise of affordability, whether it be on our site or through our Exclusive Retailer Capsules.
Desert Cove will unveil Fusion for the first time on the Runway show at the event, consisting of 10 gorgeous looks against the Indonesian skyline.
Throughout the 4-day glamorous event, DESERT COVE will also display its current and upcoming collection at their pop-up store , from the 26th to the 29th of July 2018. The Pop-up store will be open to local customers and international client prospects, where our Indonesian customers can buy directly from the Astir collection, pre-order the debut collection ‘Fusion,’ and have it delivered straight to the comfort of their own homes.
To celebrate the special occasion, Desert Cove will host a daily giveaway at their fashion booth, with the opportunity to meet and take selfies with VIP Indonesian bloggers and influencers with our Desert Cove Instagram photo-booth.
Celebrate the most prestigious fashion event series dedicated to the modest fashion industry with Desert Cove while it welcomes sisters from Indonesia into their family.
Our international customers should not worry if they miss the booth, they can shop Desert Cove with confidence anytime for a flat delivery rate of 9 USD irrespective of weight or value.
Mosika also added “We are so thrilled to be making moves to get closer to our Indonesian ladies, who we know love Desert Cove items so much. I am really excited that we will now have our items in one of the best department stores in Indonesia after the event, which we hope will pave the way for for a stronger understanding of the amazing Indonesian modest fashion needs and wants.”
In addition to the event, Desert Cove plans to further explore the Southeast Asia Market by displaying the collection at Gandaria City Mall, location soon after the event.