- GAYA Magazine
Zalora Launches Zalia and Lubna 2019 Collections
ZALORA, Asia’s Online Fashion Destination, is proud to unveil the Hari Raya collections from its very own modest wear labels, ZALIA and LUBNA. Made for the style savvy and available exclusively on ZALORA, the collections are themed after today’s trends and consist of elegant and versatile pieces that provide shoppers with a wide selection of glamourous modest wear for all seasons and occasions. ZALIA 2019 COLLECTION
THEME: REIGN OF TITANIA
REIGN OF TITANIA is inspired by the beauty of the fairy queen, living in the mythical and whimsical forest. The collection is inspired by all the natural elements and life in the forest like the flowers and foliage that is translated in the embroidery and prints. Regal elegant elements are infused into the collections as a reflection of the high status of the fairy queen.
The ZALIA 2019 festive collection features an impressive 313 styles for women. It follows four main trends: Spring Romance, Prairie Dance, Golden Dawn, and Opulent Night.
Spring Romance showcases romantic pieces revamped with elegance and opulence. The delicate becomes dramatic and whimsical with soft pastel colors, floral appliques and embellishments. Pretty silhouettes featuring layered sheers, florals that follow the form or accent a fit-and-flare shape will be introduced.
Prairie Dance looks to a rustic country aesthetics and concepts for inspiration. It works with a neutral earthy palette for a less overwhelming feel. Delicate lace and embroideries that evokes the images of pressed flowers are key to this capsule.
Golden Dawn hinges on regal and opulent colors for the overtly indulgent and romantic mood. Antique and regal references underpin this capsule with a more dramatic take for the raya season. Fabrics with encrusted sequins and faded gold jacquard are elegantly selected to shine the spotlight on historical references.
Under Opulent Night, metallic surfaces are generously textured and ornately embellished, making and opulent statement. Sequins are extravagantly applied all over from bright gem tones to mysterious dark. Elegant foliage inspired motives are infused in to sequins and jacquard fabrications. LUBNA 2019 COLLECTION
THEME: GIRL AT HEART
Daring to revolutionise modern modest wear, LUBNA has crafted a new exciting capsule for its fourth festive collection. This includes a 80-piece men and 393-piece women collection. Introducing Lubna Curve this year, the plus-size collection features 85 pieces. Along with this, there are matching couple looks, Kebaya Labuh, asymmetrical drapes, and innerwear for nursing in 2019’s collection.
A palette of pastel tints, earthy shades, warm blues and deep corals are used. The collection is made with special fabrics such as sheen, sequin, waffle laces with embroidery, translucent payettes, pleats, 3D texture, organza, shimmer chiffon pleats, openwork laces, soft laces, mix rayon, poly mix, etc. It showcases details like drapes, ruffles, drawstrings, tie-knots, dainty floral prints, striped print, lace trimmings, and 3D embellishment.
Inspired by the high-spirited and joy of youth, collection for S/S19 entices us with a dreamy escape from the monotony of the day-to-day while accentuating the signature flowy, modern twist of the traditional silhouette.
Both the ZALIA and LUBNA collections are available now on ZALORA in Singapore, Malaysia and Indonesia. The ZALIA collection retails from S$17.90 to S$129.90, while the LUBNA collection retails from S$14.90 to S$109.90.
Shop the ZALIA and LUBNA 2019 festive collections at www.zalora.sg, on desktop, mobile site and mobile app.