Zalora Revs Up Its Fashion Game As It Launches Style Me Now
ZALORA, Asia’s online fashion destination continues to excite fashion fans across Asia as it debuts its latest offering, in partnership with NBCUniversal, a new TV show, STYLE ME NOW to air on DIVA and on E!.
Full of easily snackable content, STYLE ME NOW is uniquely tailored and original long-form content which explores how viewers see themselves and how ZALORA can provide its audience an enhanced self-perception to move forward into the future.
#StyleMeNow - Nia Atasha Style Tips
Elias Pour, ZALORA Group’s Chief Marketing Officer said, "We are very excited to launch STYLE ME NOW across the region. The show offers strong and relatable content and the added voice from our influencers gives it a flavor that everyone would be able to genuinely enjoy and connect with.” Pour added, “We would like to keep up in our audience’ multifaceted lifestyle and STYLE ME NOW allows just that through our strong partnership with NBCUniversal and through snackable content made accessible on ZALORA’s social media channels."
ZALORA hosted a red carpet advanced screening event at Green Sun in Makati City, Philippines, where guests got to “UNBOX” the new show and got a glimpse on what a “life-over” is all about.
Led by STYLE ME NOW’s host, social media darling and fashion maven, Nicole Andersson, the premiere was attended by the region’s biggest names in the world of fashion, beauty and fitness; Jess Wilson, Philippines’ Beauty Entrepreneur, Nor Soraya, Malaysia’s mommy #bodygoals, Camira Asrori, Singapore’s rising fashion brand and Jennifer Bachdim, a fitspiration in Indonesia.
#StyleMeNow - Johanis Sani Beauty Tips
Guests were treated to an unforgettable evening of Instagram-worthy activations made possible by ZALORA’s key partners in Style through Cotton On and Beauty with Make Up For Ever. Cotton On, Australia’s largest retailer treated guests to a fun closet raid and a 20-piece fashion show featuring its latest summer collection readily available on ZALORA. No life-over will ever be complete without a little dash of color and Make Up For Ever pumped up our guests’ glammed-up summer looks with HD foundations and bright and rich-colored lipsticks hotter than the season’s heat.
STYLE ME NOW will start airing on May 20, 8:25PM (SG time) on Diva and May 26 on E! at 9:00PM with reruns every Wednesdays at 12:00AM and Saturdays at 5:00PM on Diva and every Mondays at 5:00PM and Thursdays at 6:00PM on E!.
Tune in on ZALORA’s social media accounts on Instagram (@zalora), YouTube (www.youtube.com/zalora) and Facebook (www.facebook.com/ZaloraSingapore) for exclusive behind the scenes, weekly dose of fashion, beauty and fitness tips from our influencers and surprise deals just for you!