• GAYA Magazine

Pomelo Partners With Smiley to Launch Special Capsule Collection


Pomelo is proud to announce its first collaboration with The Smiley Company, a globally renowned lifestyle and fashion brand. Launching December 4, 2019, The Pomelo x Smiley special collection will be exclusively available online at POMELOFASHION.COM and on the Pomelo App. Following this collaboration, Pomelo enters the global fashion scene by joining the likes of top international fashion retailers like Moschino, Lee Jeans, and many more.


"We’re excited to be working closely with Smiley for a first of its kind collaboration to create a special collection of fun and trendy pieces that are great for our Millennial customers seeking unique products. Launching just in time for the festive season, it makes the perfect collection for customers to express their fun side and create happy moments with their loved ones”, said Vorada Hiransomboon, Buying and Merchandising AVP of Pomelo.


Michaela Fass, VP of Fashion at Smiley said, “Smiley continues to expand its global brand presence with a carefully curated 22-piece assortment with South East Asia's on-trend fast fashion brand Pomelo. Tie-dye patterns and influences of 90’s nostalgia come together to demonstrate both brands' positive ethos. We are extremely proud to have collaborated on this confident and fun collection.”


The Pomelo x Smiley capsule collection is comprised of 22 pieces, from t-shirts, sweatshirts, skirts, and dresses. The tie-dye pattern, created exclusively by Pomelo’s in-house designers, pay tribute to ‘90s pop culture and expressive streetwear. This is featured on selected pieces in the collection, with the rest adorned with the iconic smiley face trademark. In line with Smiley and Pomelo’s ethos for spreading positivity and fun, the street wear-style pieces feature playful graphics making the collection wearable, upbeat and fresh.




ABOUT POMELO

Launched in 2013, Pomelo is an omnichannel fashion brand born in Asia with a global mindset: on-trend, online, on-the-go. With an undisputable sense of style at an unparalleled price, Pomelo’s ever-growing assortment continues to evolve with weekly new arrivals. With the launch of its first store at 313@somerset in June 2019, the brand aims to reinvent the way women shop by joining the worlds of online and off. All orders placed on POMELOFASHION.COM or the Pomelo Android and iOS App deliver worldwide, serving over 50 countries



ABOUT SMILEY

Smiley was created in 1972 by French journalist Franklin Loufrani, who launched a happiness promotion in the France Soir newspaper, using the Smiley icon to highlight good news stories. For over 45 years, The Smiley Company has shaped the way we share happiness and express ourselves through iconic products found all over the world. Smiley is an evergreen lifestyle brand that has influenced musical generations, social movements, popular culture and the pursuit of happiness. Almost five decades later, Smiley has become more than just an icon, a brand and a lifestyle: it is now a spirit and a philosophy, reminding people just how powerful a smile can be.


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