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  • GAYA Magazine

Purpose IV launches on

This November, Pomelo launches its fourth Purpose collection, as part of the brand's continued efforts in sustainability. The latest collection offers a range of relaxed, feminine apparel in earthy colours and vibrant floral prints, fulfilling Pomelo's mission even further through the use of natural dyes and adopting more sustainable processes.

For the first time ever, Purpose also introduces a range of eco-friendly shoes, created in collaboration with an independent Thai shoe brand, Oyster. This exclusive shoe collection features four styles of vegan leather mules and heels, crafted from biodegradable microfibres.

Pomelo Pick-Up

In addition, all Purpose customers in Singapore are entitled to Pomelo’s free doorstep pick-up service of clothing donations, which they can access by scanning the QR codes stitched into their Purpose products with the Pomelo app. Customers residing in Singapore are also welcome to drop off pre-loved clothing (from any brand, any size) at the Pomelo Flagship store at 313@somerset, to receive a 15% voucher code to be used in-store only.

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