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Singapore Takes On Modest Fashion



Modest fashion is taking the world by storm. And this can be a good or a bad thing. On the one hand you have the feeling of liberation and empowerment. Modest fashion gives us the freedom to say “I can dress how I want and be beautiful doing it”.

On the flip side, there are those who continue to play the oppression card – where women in hijabs are nothing more than following an oppressed, backward view of fashion and beauty. Add to that, you have the conservatives among our own community who say that all this attention is going against the core fundamental belief of what is in fact modest.

Here’s our stand: modest fashion does not equate to Muslim fashion. Modest fashion breaks down the barriers that we as human beings put up for ourselves. It sees no colour, no faction, no race, no religion. It is and will remain to be just fashion.

Just like how we have different forms of fashion such as active wear, summer wear, winter wear, swimwear, we also have modest wear. And just like all other forms of fashion, modest fashion is interpreted differently depending on who’s wearing it. Modest fashion does not belong to Muslim women. In fact, orthodox Jews also follow a certain form of modest fashion. Mayim Bialik, who plays Amy on the hit show The Big Bang Theory, has been seen on Hollywood’s red carpet in long dresses that cover her legs and sleeves to cover her arms. It isn’t the same form of modest fashion as how a hijab-wearing Muslim woman would wear, but it is her way of maintaining her modesty. And she has been vocal about this in interviews.

And that is exactly what modest fashion is – a form of dressing that maintains ones modesty. What is modesty? That is subjective. Each and every one of us have our own version of what modesty is. And with that each and every one of us have our own version of what fashion and style is. No one is the same and that is the beauty of it all.

These beautiful differences have fueled the industry and have pushed modest fashion to the front line. London Modest Fashion Week, Kuala Lumpur Modest Fashion Week, Istanbul Modest Fashion Week, Tokyo Modest Fashion Week – the rise and attention can’t be more evident.

And now, our homeland has finally taken it on as well. Singapore will be hosting it’s first-ever Singapore Modest Fashion Weekend. Our very own talented designers will be taking the stage alongside regional and international heavyweights. Organised by RoseValley and held at the prestigious Marina Bay Sands, we are filled with pride and excitement for this inaugural event.

“This has not been done before. It is the first of its kind here in Singapore so we had to convince local designers to jump onboard. We hope this will raise the bar for local designers,” says Dian Rasid-Heng, founder of RoseValley and Singapore Modest Fashion Weekend at the SMFW Press Conference.


Many international influencers we spoke to were surprised that this was the first event ever for Singapore. Well, yes it is and there are a few possible reasons for that but that will be another blog for another time.

For now, we’re sitting on excitement and we’re proud to be a part of this paradigm shift in the way we view modest fashion not just in Singapore but the rest of the world.

Singapore Modest Fashion Weekend

Date: 14th - 16th April 2017

Time: 10am – 10pm

Venue: Sands Expo & Convention Centre, Hall A, Marina Bay Sands

Shopping piazza is open to public.

Tickets to fashion shows are prices at S$6 (early bird price) or S$18 at the door.

To purchase tickets visit: www.galactix.asia/smfw/index.php

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