- GAYA Magazine
Yankee Candle Celebrates 50 Years Of Candle-Making And A ‘Scent-Evoking’ 10 Years In Singapore
Updated: Oct 4, 2019
Yankee Candle®, America’s best-loved candle, celebrates its 50th anniversary and ten years in Singapore this year. Founded by Mike Kittredge in 1969, Yankee Candle® started from humble beginnings as a small retail shop in South Hadley, Massachusetts, after he successfully created a scented candle out of melted crayons for his mother’s Christmas gift. Yankee Candle® has since become the world’s most renowned brand of premium scented candles, sharing its passion for fragrance® by capturing the spirit of each season with its true-to-life scents.
Since Yankee Candle® opened its first store in Singapore in 2009, the brand has warmed the hearts and homes of many Singaporeans with fragrances from different decades. Local favourites such as MidSummer’s Night®, which has an intense cologne blend, debuted in the 1990s, while sweet vacation scents such as Pink SandsTM and Bahama Breeze were introduced in 2011. Island Spa is also one of Singapore’s top ten best-selling fragrance, and it is exclusively available in Singapore, Malaysia and Hong Kong.
These all-time favourites from various decades are symbolic of how Yankee Candle® continuously pushes the boundaries of innovation and excellence by developing new products and exploring new fragrances, to help consumers create a cosy home as they savour special moments.
In celebration of Yankee Candle®’s 50th anniversary, the brand will be re-launching a selection of their most popular scents and returning classics from the last 50 years. Crafted with fresh, uplifting, floral and fruity fragrance notes, the collection consists of 25 different large jar candles from the Spring, Summer, Fall, Holiday seasons. The Yankee Candle®’s Fall series will be available from October 2019 onwards and its Holiday series will be available from December 2019.
Yankee Candle® 50th Anniversary Edition Candles
1970s: Bayberry, French Vanilla, Spiced Apple, Strawberry
1980s: Honeydew Melon, Lily of the Valley, Maple Sugar, Sugar Plum
1990s: Balsam Fir, Banana Nut Bread, Christmas Wish, Granny Smith, Jack Frost, Salt Mist Rose, Storm Watch
2000s: Be Thankful, Blueberry, Holiday Sage, Rainbow’s End, Red Berry & Cedar, Splash of Rain
2010s: Fruit Fusion, Orange Dreamsicle, Over the River, Pine Cone & Lime
Mr. Christopher Kelly, Vice President, International Market Development of the Home Fragrance Division at Newell Brands, the holding company of Yankee Candle®, said, “2019 is an exciting year for Yankee Candle® as we celebrate 50 years of candle-making and an exciting 10 years in Singapore. Looking back, the brand has evolved from its humble beginnings to the global brand it is today, with more than 150 fragrances that have won the hearts of many consumers. Yankee Candle® wanted to commemorate these milestones with our most popular scents and returning classics that truly represent the memories we have created with our consumers over the past years. We are excited to see what the next 50 years have in store for us as we strive to continuously innovate and create new fragrances and product categories to suit our customers’ needs.”
About Yankee Candle®
The Yankee® Candle Company is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Originating from South Hadley, Massachusetts, Yankee Candle® has become the #1 most recognized name in the candle business and America’s best-loved candle brand. Built on a legacy of fragrance expertise, quality and superior craftsmanship that has been passed down through generations of chandlers (candle makers), Yankee Candle® shares their customers’ passion for fragrance® by searching the world for fresh inspiration to create evocative, long-lasting scents that help make their house feel like home. Today, with over 150 fragrances, Yankee Candle® offers the world’s largest and most compelling selection of candle and home fragrance scents. In addition to the renowned Housewarmer® line of scented candles, Yankee Candle® also carries a wide range of scented and specialty scented candles, home fragrance products, car air fresheners and candle accessories.
About Pure Senses
Pure Senses is the distributor for Yankee Candle® and Utah-based Candle Warmers, Etc. in Singapore, Hong Kong and Malaysia. Founded in 2009 with a mission to create joy and hope in the universe through scents, Pure Senses strives to create an authentic, inspiring and personal consumer experience that will change their perception of what fragrances can do to transform spaces, fuel their soul and in the process, discover living.